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CPMA 2024 Annual Conference & Expo

Driving Engagement: How to Get Students On Board with Your Mission

Tuesday, September 24, 10:00 AM, Room: Lakeview

In this session, Natalie Fronzaglia, Web Manager and UX Specialist, and Katie Turner, marketing director, for UNC Charlotte Business Services will present their experiences with forming an active and engaged student ambassador program for marketing services and product launches.  The session will focus on how to brand and organize your student ambassador program, recruit students to participate and reward participation. We will also cover the basics of why you need students to improve services and product offerings.  We will focus on answering the following questions: Why should parking and transportation service areas engage with students? How can you go about designing an ambassador program that works for you? How do you make the most of the experience for students? What tools and resources will you need to get started?

Learning Objectives

  • Understand how user experience and student feedback can guide operations decisions and impact customer satisfaction.

  • Learn about tools for outreach and recruitment of students to act as ambassadors for your area.

  • Learn how to increase awareness of your services and products among your target audience and meet them where they are.

Joanna Savold, UNC Charlotte Business Services Marketing Graphic Designer

Joanna Savold has been the Graphic Designer for the Business Services marketing team at UNC Charlotte since February 2022 and is also currently serving as the Interim Marketing Director. She received her BA in English/ Creative Writing from the University of South Carolina Honors College in 2015. She has more than seven years of experience in the marketing world, having worked as a social media manager and content creator as well as a graphic designer. She’s passionate about clear communication, user-centered marketing, and making parking information fun."

Natalie Fronzaglia, UNC Charlotte Business Services

Natalie Fronzaglia is the Web Manager and UX Specialist for UNC Charlotte Business and Auxiliary Services. In her role, she helps manage the Auxiliary Services student ambassador program, more casually known as the Niner Aux Guides. This group helps spread the awareness of UNC Charlotte Business Services’ areas. Natalie is also working on her MBA with a concentration in Digital Marketing and expects to graduate May 2025.

This conference offers up to 7 CAPP Points towards application and the maximum in Program Type 2 for recertification.